Is There a Disconnect?
Brand confusion can often stem from unclear messaging, a poor user experience, or an ineffective strategy.
Consider these questions:
Do people clearly understand what your brand is about?
(If not, it could be a brand positioning problem)
​Are your customers able to see the value your business has to offer?
(It not, it could be a brand messaging problem)
Is your brand experience cohesive across all channels?
(If not, it could be a visual identity issue)
Small Business Services
SET YOUR BRAND UP FOR SUCCESS
Brand Strategy
Playbook
Build a strong, recognizable brand with consistency across all marketing and communications channels. The Brand Strategy Playbook is a comprehensive guide designed to clarify and consolidate all aspects of your organization’s brand strategy.
Brand Messaging
Lead with clarity, communicate confidently to the right audience and evoke desired results. Brand Messaging provides a compelling narrative in the mind of your audience, positioning your brand for success.
Visual Identity
Package
Create a cohesive, recognizable brand with a complete set of design elements, including logo, colors, typography, and imagery. This package ensures consistency and professionalism across all your brand touchpoints, whether launching or rebranding.
Consulting + Training
Set yourself up for success with a partner by your side. Whether through ongoing brand consulting sessions or training your team to execute with excellence, I'm here to support you in your business endeavors.
"Rachel’s brand strategy playbook has given me a business boost!
The brand strategy changed my entire approach to my boutique, giving me a clear vision and focusing on how to increase my clientele. It highlighted what customers find appealing and allowed me to leverage my shop's unique strengths.
Now, I make informed purchases that enhance my business, eliminating guesswork.

- JUDY (BOUTIQUE OWNER)
"Before Rachel, I felt overwhelmed with starting my Non-Profit. I struggled with finding clear direction and focus. Rachel's detailed brand strategy transformed my vision.


She went above and beyond to listen to needs, provide encouragement, and equip me with the tools I needed to pursue goals. I was truly amazed at the thoroughness of her questions, along with the ability to turn my answers into clear, specific steps within her on-point brand strategy.

Her attention to detail and skill with words turned my jumbled thoughts into a clear, compelling mission statement. If you need encouragement, guidance, and a strategic guide, I highly recommend Rachel's outstanding brand strategy skills. You won't be disappointed!"
- LAURA (START-UP BUSINESS ENTREPRENEUR)
