Nice to Meet You!
Hi, I’m Rachel! I help businesses clarify their brand to connect with the right customers and drive company-wide alignment.
I believe every brand has untapped potential for deeper audience connections and successful results.
Oftentimes, all it takes is a dedicated partner to help extract and position that value for others to recognize it.
Background
With years of agency experience and a multi-faceted background in branding and marketing, I bring a dynamic perspective to help position your business for growth.
Throughout my professional experience, I’ve had the opportunity to...
+ Oversee an
agency’s global
marketing department
+ Become Brand
Master Academy
certified
+ Strategize, build, and manage a
national brand for a $39 million company
+ Grow a
client’s email
list by 148%
in 9 months
+ Increase a client’s
customer file by
129% within 8
months
+ Work
internationally in
Perth, Australia
The Refinement Philosophy
A business’s journey often parallels that of a diamond.
Its brilliance exists long before others recognize it, but it takes thoughtful shaping to reveal its value.
In the same way, your business already possesses innate value and through our strategic partnership, we can unearth it to clarify your brand's positioning and create the alignment needed to help you scale effectively.
ACHIEVE YOUR GOALS THROUGH THE
5 Step Process of Refinement
Step 1:
Mining
Mining to unearth potential, establish goals, and identify value for your audience
Extract Your Value
Step 2:
Planning
Strategic plan to achieve desired outcomes, and position your brand with brilliance
Contextualize Your Relevance
Step 3:
Shaping
Brand strategy to shape value and determine the direction toward success
Unearth Your Potential
Step 4:
Polishing
Messaging, and visual strategy to detail, polish and perfect your brand’s essence
Refine Your
Brand Identity
Step 5:
Selling
Robust strategy to launch into the marketplace and shine
Market Confidently
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Benefits of The Refinement Process
What are you waiting for? Take back control and tell your brand’s story with confidence.
Solidify your brand’s message
Position your brand with authority
Set your audience up for a successful journey with your brand
Move toward desired outcomes (be positioned for growth)
